WORK EXPERIENCE
ADVERTISING INTERN, DOMINO'S
May 2018-August 2018
• Analyzed content and branding elements in the company’s advertisements to identify key factors that produced high or low ad ratings from consumers; constructed an excel document that included 80 factors & 150 aired advertisements for marketing leadership team to use in strategizing future ads
• Aided in creative design and editing phases for Domino’s new printed billboards: led weekly meetings between Domino's and agency CP+B through the completion of this project
• Visited several stores in the Miami area to analyze operations and current local marketing initiatives; offered short-term solutions to improve store efficiency and drive sales
• Trained in a Domino’s store and learned how to make pizzas in a regular QSR setting; developed valuable skills in operations, supply chain, and customer service
CO-DIRECTOR OF MARKETING, MICHIGAN SPORT BUSINESS ASSOCIATION
April 2017-Present
• Redesigned monthly SBA newsletter to send out to 200 members & over 500 alumni; increased
active readers of newsletters through Mail Chimp distribution
• Run a three-person Brand Committee and delegate specific marketing projects
• Update SBA website design and content; includes new layout, sports news, and club events
• Producing a marketing video for the club’s website to showcase SBA as a top sport business club
SALES AND OPERATIONS INTERN, DETROIT CITY FC
May-August 2017
Organized group outings for companies, youth leagues, and families through daily sales calls
Assisted in game-day operations and logistics; included sponsorship, merchandise, & concessions
VICE PRESIDENT: COMMUNICATIONS, DELTA GAMMA XI CHAPTER
December 2016-December 2017
•Ran of all Xi Chapter's public relations, social media, marketing, and lectureship
•Took attendance at weekly chapters and meetings
•Wrote and approved our chapter's bylaws for the year
MARKETING INTERN, BRASSCRAFT MANUFACTURING
May-August 2016
• Created competitor profiles based on current print and online marketing campaigns; researched competitor product lines
• Designed a website for new plumbing brand called PlumbShop; organized the website’s layout and added all product information
• Ran all social media accounts including Twitter, Facebook, & LinkedIn; composed posts daily for each account and tracked the company’s social media presence monthly; increased media reach on Twitter and Facebook by over 200%
• Produced an in-house communications campaign for BrassCraft’s 75th anniversary, consisting of daily facts about the company; formulated all facts and helped design the layout to send to employees
• Presented my main projects to the company’s executive team at the conclusion of my internship; developed skills in marketing, social media, and competitor research
MARKETING INTERN, BLUEHIVE MARKETING FIRM
May-June 2014
• Constructed an annual marketing schedule for the firm; included the marketing and graphic design team’s upcoming projects, deadlines, & launches
• Researched locations for new marketing campaign based on firm’s budget & marketing strategy
JOB SHADOW, DIETZ SPORT & ENTERTAINMENT
August 2014
• Aided in initial planning strategy for the firm’s annual Michigan Elite 25 Basketball Program
• Learned how to analyze contracts between University Athletic Departments and broadcasting networks